NIKE’S ONE MINUTE TALENT SHOW
More Than One Talent
Athletes are known for what they do in competition. But behind every world class performer is a fuller person with unexpected skills, passions, and creative instincts.
One Minute Talent Show is a Nike social content series, built around the idea that athletes are not only competitive in sport, but in everything they do.
House of Dreams developed the series concept and creative idea, and created the branding and visual identity for the digital series.
Each episode gives athletes one minute to step away from their primary sport and reveal another side of themselves. Singing, dancing, fashion styling, personal storytelling. The format turns hidden talents into a quick, entertaining showcase built for social.
The identity was designed to feel fast, flexible, and social first. A visual system that could support quick cuts, bold moments, playful reveals, and the individuality of each athlete.
Featuring athletes including Shelley Ann Fraser Pryce, Deyna Castellanos, and Nafi Thiam, the series gave audiences a more personal and unexpected view of elite athletes beyond the field, track, or court.
Nike’s One Minute Talent Show
Creative Direction • Strategy • Art Direction • Brand Identity Design • Motion Design • Merchandise Design • Style Guides • Digital Design