GOOD TROUBLE
A Talk Show for Rule Breakers
Nick Kyrgios approached us to help develop a talk show built around his voice, his perspective, and his reputation as one of tennis’ most compelling disruptors.
Built Around Nick’s Point of View
Rather than positioning Nick as a traditional interviewer, the show leaned into what makes him magnetic: his honesty, tension with convention, and ability to connect with people who understand what it means to be publicly judged.
From Digital Series to Broadcast
Published digitally by Hana Kuma, the series generated more than 38 million organic views across Hana Kuma accounts with fewer than 50,000 followers.
The show was later acquired for television in the US by Tennis Channel, Tubi, and in Europe by Eurosport.
Good Trouble
Show Development and Idea • Creative Direction • Strategy • Art Direction • Brand Identity Design • Style Guides • Social & Digital Design
Podcast
Show Titles
Good Trouble is a series exploring the personal journeys of people who have made an impact by doing things their own way. Hosted by Nick, the show brings together athletes, entertainers, entrepreneurs, and cultural voices for candid conversations about ambition, pressure, controversy, success, and the cost of refusing to follow the expected path.
We led IP creation, creative oversight development and branding across editorial, production, and design, shaping the show from concept through execution. We also directed the Wimbledon and US Open episodes, bringing the series’ point of view into one of tennis’ most iconic cultural settings.
Show development, Creative oversight, Brand Identity, Show graphics
Season 1 featured Novak Djokovic, Gordon Ramsay, Jemele Hill, Gary Vee, Jay Shetty, Naomi Osaka, Frances Tiafoe, Patrick Mouratoglou, Rainn Wilson, and Mike Tyson.
Each conversation created space for guests to speak openly about public perception, personal evolution, and the moments that shaped how they move through the world.
The Live Show
