MORE THAN A VOTE
More Than a Vote is a Black athletes and artists led organization combating systemic, racist voter suppression by educating, energizing, and protecting our community. More Than a Vote Got 10,000 Volunteers to Sign Up as Poll Workers during the 2020 election.
Branding and Visual Identity, Campaign.
THE WORDMARK
The hand points, leads or commands. The hand gives us a voice. The hand counts us among others. The hand can cry out in agony. The hands clap, bringing attention to something important. The hands symbolize cultural behaviors, values and beliefs, but most importantly, the hand says: I’m here. By using a raised hand as our symbol for MTAV, we want to represent the suppressed.
VISUAL SYSTEM
We will create a system of hands to communicate that every individual counts to make our community stronger. The goal is to educate, empower, protect, and facilitate the Black vote. This is More Than A Vote.
PRODUCTS
COMMUNITY LEADERSHIP
More Than A Vote
Creative Direction • Strategy • Art Direction • Brand Identity Design • Style Guides • Social & Digital Design • Editorial Fanzine