Branding and Visual Identity.
Uninterrupted is Maverick Carter and LeBron James media platform run by athletes for all lovers of sport and sport culture.

House of Dreams created the visual strategy and execution for Uninterrupted’s branding system, social media channels, film identity graphics, office graphics, and culture book.

The work was built around the idea that Uninterrupted represented a revolution in media and athlete communication. As one of the first brands to let athletes speak directly to fans without journalistic intermediaries, Uninterrupted created a new athlete-to-athlete empowerment movement.

From that foundation, we developed a visual system rooted in the graphic languages of punk and the French Revolution, prioritizing fast, handmade messages, bold color, and raw, unfiltered communication.