KNEADING DOUGH
Creative Direction, Branding, Animation, Digital Series Development
House of Dreams created the branding package for Kneading Dough, a financial literacy and empowerment series from UNINTERRUPTED and J.P. Morgan Chase, created by Maverick Carter with several seasons developed with creative oversight from Gaby Goldberg during her time at UNINTERRUPTED.
The series creates space for professional athletes to speak openly about financial obstacles, wealth management, career transitions, family responsibility, and the money lessons that shaped their lives on and off the field.
The visual identity was designed to support the show’s unique mix of sports, finance, education, and culture, creating a flexible brand system.
THE TITLE
Across multiple seasons, the work helped shape a visual and creative system that could evolve with the show while staying rooted in its core purpose: giving athletes a platform to share the financial knowledge they wish they had earlier.
The result was a long running content series that turned money conversations into stories of agency, education, and empowerment.
Kneading Dough
Creative Direction • Strategy • Art Direction • Brand Identity Design • Motion Design • Merchandise Design • Style Guides • Digital Design