Hana Kuma
Disrupting the Default with Joyful Craftsmanship

Hana Kuma is Naomi Osaka’s media company, created to tell bold, intimate, and culturally resonant stories across sport, entertainment, and culture.

As the company prepared to define its voice and presence in the media landscape, Naomi Osaka partnered with House of Dreams to bring Hana Kuma to life and build a brand foundation designed for growth.

House of Dreams developed the brand strategy, positioning, and visual identity, as well as a social media strategy that helped double the brand’s following in six months with no paid media investment.

This project was made during our founder time at Uninterrupted.